KNYEW Spring Collection

Sunday, March 11 2012

With the release of our new Spring Collection approaching this week, I wanted to give you Knyewtrons a lil’ sneak peek. It’s hard to explain the process from design to production but the word “tedious” pretty much sums it up. Here’s some flicks we took earlier this week…

We spent most of the day hovering over our store gremlin & designated mannequin, Mig, checking the print work & placement on all our tees. I nitpicked & over analyzed minor discrepancies while my partner Neva refuted my negative comments & calmly reassured me that “the shit looks fine son”.

Here’s our “Knyewtron Crest” baseball tee with 3/4 sleeves.

Our Thai version of Cosmo Kramer, DJ Five, swooped by the shop to pick up some gear & play Michael Kors to our degenerate Project Runway. We definitely value Five‘s fashion consultations & pay him appropriately in pork belly & noodles…no lie (real chat, true movie).

Here’s our “LV City” baseball tee with 3/4 sleeves.

In preparation for an upcoming photoshoot, I had to tell Mig to lose the beanie.

Switching over from the beanie to the National Starter snapback from HUF definitely complimented our “LV City” baseball tee. Burgundy is the new red this year (not really).

Our store manager & head bitch in charge, Jazmyn aka Mama Knyewtron, was hard at work, checking each baseball tee for printing & placement errors. DJ Five was just…chillin’.

“Hey Jaz, I think you missed one”…gee, thanks Five.

KNYEW Spring Collection dropping this Friday, March 16th. Mark the date suckas!! I’ll be debuting product pics of the full line in a couple days. Stay tuned Knyewtrons…Crooked signing out!