3999 Spring Mountain Rd, Las Vegas, NV 89102   |   702.252.5212

“In Las Vegas, spending your hard-earned cash at the Spearmint Rhino never gets old. That is, unless you’re DJ Crooked, who partnered up with fellow New Yorker, DJ Neva, to open the Knyew (pronounced “new”) earlier this year. “People were telling me to invest in a house,” says Crooked, “But I’m from New York. Who needs a house?” Crooked pitched the boutique idea to Neva while they were both resident DJs at Sin City’s famed Jet Nightclub, and it struck a chord. “There was nowhere to go out here. It was a void. I would have to fly home to the East Coast for gear,” says Neva. Wasting no time, they set after the guy who could bring the project together. With the people in place, Crooked and Neva parlayed their top-tier position in Lost Wages’ over-saturated nightlife industry. Considered marquee DJs around town and beyond, they are in a unique position, being both highly visible to the constant onslaught of visitors and friendly with the other DJs, whether resident or featured. “We do well because our clientele run in those circles,” Crooked points out. “So we have a network and resources where marketing is concerned. It opens doors to select the brands we want to work with.” But the Knyew Boutique is not alone is widening the choices in Las Vegas. Stores like Undefeated have recently rolled into town, hoping to plant a little culture in the desert. Though it’s not a contest, Neva is quick to express: “Any boutique you walk into out here, if they are doing it right, you will get a sense of their culture. It’s all about looking fresh, always about style, having swagger. It benefits Vegas overall. We wanted to bring a piece of us to it, bring that New York culture. I mean, Knyew stands for Keeping New York Every Where.” Located in Chinatown, the shop is just a jump from the Strip, making easy access for anybody patient enough to weather a casino cab line. But that’s a small price to pay to experience something as unique to Las Vegas as the trapeze act at Circus Circus. Filling the niche that it does, Knyew is bound to become LV’s destination for those who don’t rock button downs and hair gel to clubs, or drink “yards” of margarita from long plastic tubes. Written by Graham Funke”

 

Name:
DJ Crooked
Other Aliases:
Korean Blow, Cocaine, Dickie Sung, Andrew Sungsoon
Title:
Owner, Founder
Place Of Birth:
Honolulu, Hi
Hometown:
New York, NY
What brought you to Vegas?:
I was recruited by the Light Group in 2005 to be their resident DJ at Jet & Light Nightclub. Everyone thought I was crazy for leaving NY but I had a feeling about this city.
What made you start KNYEW?:
In 2007, I had some money saved up & buying a house sounded stupid to me. I saw an obvious void of streetwear culture in Vegas that was readily available for me in NY when I was growing up. I wanted to bring that same experience to LV so I took that money & started KNYEW.
Most annoying thing about KNYEW?:
I’m tired of hearing people mispronounce our name. It’s not Kay-Noo or Kah-noo…it’s “New” as in KNYEW!
When I’m not at KNYEW, you can find me…
Spinning at Tao & Lavo Nightclub. But even if I’m not at KNYEW, I’m always thinking or doing something for this company. I bleed Knyewtron juice…
What does the future hold for KNYEW?:
I wanna slowly develop KNYEW into a clothing brand with a full cut & sew line while also maintaining our status as the “go to” destination for the very best in streetwear.

 

Name:
DJ Neva
Other Aliases:
Black Panda, Young Russell Simmons
Title:
Owner, Founder, HKIC (Head Knyewtron In Charge)
Place Of Birth:
Boogie Down Bronx
Hometown:
The Rotten Apple
What brought you to Vegas?:
I was contracted by The Light Group in 2003 to be their resident DJ for all their properties. And I also had some trouble so I had to get out of dodge quick.
What made you start KNYEW?:
There were no shops out here in Vegas that sold any NY or LA streetwear. We wanted to bring some of that NY style to this city.
When I’m not at KNYEW, you can find me…
Spinning at Jet Nightclub & Gold Bar Ultralounge. And when I’m not DJing, you can find me watching a marathon of VH-1’s Basketball Wives.
What does the future hold for KNYEW?:
Branch out into a KNYEW strip club / chicken & waffles joint. Like a Rhino & Roscoe’s with some streetwear flava.